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January was a month full of new features for Instagram. The social network, always seeking innovation, unveiled several updates that could well change your user experience. Whether you are a content creator, a marketer or simply a regular user, these changes deserve your attention. In this article, we review Instagram's three main updates this month: the vertical profile grid, the extension of Reels to 3 minutes and the launch of the "Edits" video editing app.
TL;DR
🎯 Instagram switches the profile grid to a vertical format: adapt your cover visuals.
✅ Reels can now last up to 3 minutes.
💡 Instagram launches Edits, its video editing app designed for creators.
01The profile grid goes vertical
Instagram recently introduced a new layout for user profiles, marking a turning point in the way we interact with content. The profile grid now adopts a vertical format, similar to TikTok's. This update aims to offer a more immersive experience and to showcase videos and Reels more prominently.
For content creators, this evolution means it is more important than ever to optimise posts for vertical display. Portrait-format images and videos will be favoured, as they take up more screen space and capture visitors' attention better.
Preview of the vertical format
02Instagram has also redesigned the profile layout
In addition to the vertical grid, Instagram has also reworked the layout of elements on user profiles. Action buttons, such as "Follow" or "Message", are now more visible, while statistics (number of followers, posts, etc.) have been slightly moved for better ergonomics.
This redesign aims to simplify navigation and encourage interactions. For brands and influencers, it is an opportunity to increase engagement by making their profiles more attractive and easier to explore.
03Reels go to 3 minutes, but is it really useful?
One of the most discussed announcements this month is the extension of Reels length, which now goes up to 3 minutes. While the previous limit was 90 seconds, this new feature gives creators more flexibility to tell stories or share tutorials.
However, this evolution raises questions: are users ready to consume longer videos on a platform known for its quick, digestible content? For creators, it could be a boon, provided they keep a captivating pace and do not sacrifice quality for quantity.
04Instagram launches "Edits", its video editing app
Finally, Instagram unveiled "Edits", a new app dedicated to video editing. Designed to compete with tools such as CapCut or InShot, this app lets users create professional videos directly from their smartphone. With features such as smooth transitions, visual effects and a library of royalty-free music, "Edits" could become an essential tool for Reels and Stories creators.
This initiative shows that Instagram continues to position itself as an all-in-one platform for creating and sharing content.
05Conclusion
Instagram's January updates reflect a clear desire to adapt to current trends and users' needs. Whether with the vertical profile grid, the extension of Reels or the launch of "Edits", the social network seeks to stay competitive in a constantly evolving digital landscape. For users and creators, these changes represent both opportunities and challenges. To make the most of these new features, you can call on our communication and digital marketing agency.
