Summarize this article with:
Digital communication has grown incredibly in recent years, particularly after the Covid-19 crisis. The crisis forced companies to rethink their ways of working and use every digital communication means available to promote their product or service to a target audience forced to stay at home.
While for years the evolution of the internet had already left its digital footprint on traditional communication, this health crisis accelerated the adoption of certain digital communication channels.
These digital communication tools are now an integral part of the daily life of every company, including your SME. It is undeniable that your targets spend more and more time on social media and the internet. A recent study by Global Web Index reported that a person spends on average 2 hours 27 minutes a day on social media.
Choosing the right digital communication tools for your company can be a real headache. At Pixlstudio, thanks to solid experience gained supporting several companies in building their digital communication strategy, we know which tools you should choose to establish your digital communication.
To help you find the best digital communication tools, we have listed in this article the tools you can use for your SME's digital communication. Let us start by clarifying some basics.
TL;DR
🎯 The Covid-19 crisis accelerated Ivorian SMEs' shift to digital communication.
✅ Five channels to master: website, social media, email, messaging (WhatsApp and SMS) and chatbots.
💡 Organise them around your website, which remains the central point.
01What is a digital communication channel?
A digital communication channel is a means by which a company can send a message to its target audience through digital means. If a channel fails, your customers risk being seriously misinformed or left in the dark. On the other hand, choosing effective digital communication channels can improve productivity and also help you make better decisions as a team.
The most important digital communication channels for your SME are:
A website
Your company's website is one of the most powerful digital communication channels your company has. It means you can deliver a targeted message, whether through your brand image, your copy or your online communication methods.
One of the best ways to capture your target's attention is to make sure your site has an excellent user interface and design. 75% of consumers said they would judge a company's credibility based solely on its website design. You must design your site with your different targets in mind. Your website is also an excellent way to showcase your content marketing.
Social media
With nearly 4.2 billion users worldwide, social media is one of the most important communication channels for reaching your targets.
Your potential targets love social media because it lets them quickly connect with many people while keeping up with the latest trends and news.
To make sure you get the most out of social media as a marketing channel, you must make sure you really engage your customers and do not feed them updates that bore them. Make the most of videos, images and GIFs, and remember to build a sense of community with your followers by starting real conversations.
Most marketers consider email the most effective marketing channel of all. One reason email is so effective for marketing your products and services is that you are communicating with a segmented audience, one that has agreed to receive your news and offers. This means they are already engaged with your company.
Another reason email works as a communication channel with customers is that you will always own your email list, unlike other communication channels such as social media, where you may share the same followers as your competitor.
WhatsApp and SMS
Today, messaging apps are not only used for personal communication; you can message your customers by SMS and WhatsApp. It is one of the smartest communication choices for companies wanting to inform their customers of new offers and deals.
Chatbots
Thanks to the success of live chat as a communication channel, chatbots have become an essential tool in their own right. They are a formidable self-service support tool, and with a chatbot you can be available to your target 24/7.
If your live chat staff are offline, chatbots can still give your customers the answers they are looking for. At the same time, they can collect data for later interactions.
To get the most out of your chatbot, think about how you could use it to engage customers and communicate with them.
PIXLSTUDIO can help you take a step back from your digital communication actions. We carry out a complete audit of your online communication channels and build with you the action plan to reach your goals. Contact us for professional assistance by sending a message or calling us on +225 07 58 21 56 50, and move on to the next step!
