Graine de Lumière
An online store designed like a jewellery box. For Graine de Lumière, a brand of handmade natural stone jewellery and energy candles, we built an e-commerce experience that carries the sensory, artisa...
Understanding the need
Graine de Lumière handcrafts natural stone jewellery and energy candles designed to support a path of wellbeing and self-connection. The brand had a strong universe and an audience already drawn to its approach, but no online store that matched it. The goal was to build a shop that could carry that handmade, energetic dimension while working as a genuine sales tool.
Issues to address
Selling online a product whose value lies in feeling, material and intention. A natural stone is not chosen like a standard item: every piece is unique, properties vary, and the customer needs guidance without being overwhelmed. The site also had to build trust around the authenticity of the stones and the handmade process, two points this market watches closely.
The PIXLSTUDIO approach
We built the site around intention rather than the catalogue alone. Navigation by need and by stone, narrative product pages combining properties, craft and lifestyle photography, and a soft art direction that lets the visuals breathe. On the technical side, a fast, responsive store with a short checkout and a back office the client manages on her own. SEO foundations were laid from the design stage, with a page structure and content built around crystal healing searches.
Frederick Gohi
Developpeur Full stack
Frederick Gohi, a specialist in designing corporate showcase and e-commerce websites, helps companies develop their digital presence. His expertise includes creating professional websites, implementing custom designs, and optimizing web performance.
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