Brand strategy
Definition of positioning, values, personality and brand promise. The strategic foundation on which all visual identity rests.
Identity & Image
Premium & branding design.
Let's create a strong and memorable visual identity that translates your essence and differentiates you in your market.
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Introduction
The power of a
The power of a
strong identity
Branding goes far beyond a simple logo. It's the set of visual, verbal and emotional elements that define the perception of your company in the minds of your customers and partners.
In an increasingly competitive Ivorian market, companies that succeed are those that have invested in a coherent and memorable brand identity. A strong identity allows you to differentiate yourself, justify premium prices and build lasting customer loyalty.
Our team of art directors and designers combines African creativity with international standards to create brands that resonate with your local audience while projecting a professional and ambitious image.
Whether you're launching a new business, repositioning an existing brand or developing a product line extension, we guide you in creating a visual identity that faithfully translates your vision and ambitions.
For over 10 years, we have created identities for companies across all sectors: banks, hotels, startups, institutions, industries. Each project is unique and benefits from a custom approach.
Our services
The complete range
The complete range
of branding
Logo creation
Design of a distinctive and timeless logo, applicable to all media. Multiple creative proposals, unlimited revisions until complete satisfaction.
Visual system
Definition of color palette, typography, secondary graphic elements and photographic style. A coherent and flexible system.
Graphic charter
Reference document detailing all rules for using the identity. Ensures brand consistency across all touchpoints.
Print applications
Business cards, corporate stationery, brochures, packaging, signage. Decline of identity across all printed materials.
Digital applications
Social media templates, email signatures, PowerPoint presentations, web assets. Your brand consistent across all digital channels.
Benefits
The business impact
The business impact
of a strong brand
Premium prices justified
A brand perceived as premium can command above-market prices. Identity creates perceived value.
Clear differentiation
In a saturated market, a distinctive identity makes you immediately recognizable and memorable.
Strengthened trust
A professional and coherent image inspires confidence in prospects, partners and investors.
Customer loyalty
Customers attach themselves to strong brands. An emotional identity creates natural ambassadors.
Talent attractiveness
The best talents want to work for brands they admire. Your brand is an HR lever.
Company value
The brand is a valuable asset. It increases your company's value in case of fundraising or sale.
Methodology
Our creative
Our creative
process
Step 01
Discovery
Strategic workshop to understand your vision, values, market and ambitions. Foundation for all creative work.
Step 02
Research
Competitive analysis, inspiration research, trend exploration. Building the creative territory.
Step 03
Creation
Development of 3 distinct creative directions. Argued presentation of each direction with moodboards.
Step 04
Refinement
Development of the selected direction, revisions and adjustments until you get the perfect identity.
Step 05
Delivery
Delivery of complete graphic charter and all source files. Training on brand usage.
Deliverables
What you
What you
receive
✓
Main logo + variations (monochrome, negative, favicon)
✓
Source files AI, EPS, PDF, PNG, SVG
✓
Complete graphic charter (40-60 pages)
✓
Color palette (Pantone, CMYK, RGB, HEX codes)
✓
Official typefaces + licenses
✓
Secondary graphic elements
✓
Stationery templates (business card, letterhead, signature)
✓
Social media templates
✓
Tone and voice guide (option)
✓
Usage training session
Budget estimate
Invest in
Invest in
your identity
Your visual identity is a strategic asset that accompanies you over the long term. The budget for a branding project depends on its scope: logo creation alone, complete visual identity, or comprehensive strategic brand overhaul.
Visual identity creation
400,000+
FCFA
≈ €610 / $665
- Professional logo creation
- Essential variations (colors, typography)
- High-definition source files
- Simplified usage guide
- Full ownership rights
FAQ
Frequently asked
Frequently asked
questions
What is the timeline for a complete branding project?
A complete branding project (strategy + visual identity + graphic charter) generally takes between 6 and 10 weeks. Logo creation alone can be completed in 3-4 weeks. Timelines also depend on your responsiveness in approvals.
What budget should I plan for a visual identity?
Professional logo creation starts at 800,000 FCFA. A complete visual identity with graphic charter is between 2,000,000 and 5,000,000 FCFA depending on scope. A complete strategic branding project can reach 8,000,000 to 15,000,000 FCFA for large companies.
How many logo proposals do you present?
We systematically present 3 distinct creative directions, each argued and contextualized. After choosing a direction, we proceed with necessary revisions until final approval. Unlimited revisions included.
Who owns the rights to the creation?
Once the project is finalized and paid, you become the exclusive owner of the created identity. We provide you with all source files and assign you full exploitation rights, without time or territory limitations.
Can you rebrand an existing identity?
Yes, we regularly perform identity rebrands. We analyze what exists, identify what works and what needs to evolve. A rebrand can range from subtle evolution (modernization) to complete overhaul depending on objectives.
Do you also create communication materials?
Yes, as a 360 agency, we can decline your new identity across all your materials: website, brochures, packaging, signage, vehicles, uniforms, etc. Consistency between identity and its applications is our priority.
Ready to create your brand?
Contact our creative team to discuss your project. First no-obligation discussion to understand your needs and propose an adapted approach.
Request a quote →
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