Prima Center : Soldes d'Eté
Notre agence de communication à Abidjan PIXLSTUDIO, située à Abidjan, est fière d'avoir collaboré avec Prima Center, l'un des centres commerciaux les plus renommés de la ville. Cette collaboration a ...
Understanding the need
Prima Center, a leading shopping mall in Abidjan, wanted to maximize the impact of its summer sales campaign. The center needed a 360° communication strategy capable of reaching a wide audience through traditional and digital channels, while maintaining strong visual consistency with its brand image.
Issues to address
Design a powerful multichannel advertising campaign for the strategic sales period. We needed to create engaging visuals capable of capturing consumer attention while ensuring perfect consistency between print and digital media.
The PIXLSTUDIO approach
We deployed a complete 360° campaign: creation of attractive illustrations aligned with the center's identity, adapted for traditional media (posters, flyers) and digital (social media, emailing, website). This multichannel approach significantly increased visibility and generated a major influx of visitors.
Grace Jocelyne
Chef de projet web
Expert in art direction and multichannel advertising campaigns, Jean-Marc leads high-visibility creative projects. His expertise covers graphic design, integrated communication strategy, and coordination of 360° campaigns for demanding clients.
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