Community Management PAUL Restaurant | PIXLSTUDIO
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Branding 2023
Paul

Paul

Il est toujours inspirant pour notre équipe chez PIXLSTUDIO de collaborer avec des marques de renommée internationale comme PAUL, la boulangerie française bien établie à Abidjan. À travers notre parte...

Community Management Menu Digital Production Vidéo Design Graphique
Paul
Step 1 — The context

Understanding the need

PAUL, an internationally renowned French bakery established in Abidjan, wanted to strengthen its digital presence and modernize the customer experience. The brand needed professional community management, innovative digital tools, and visual content reflecting its commitment to excellence and authenticity.

Step 2 — The challenge

Issues to address

Support an international brand in its local communication while preserving its DNA of French excellence. We needed to create innovative digital tools to improve customer experience while developing an engaged community on social media

Step 3 — Our solution

The PIXLSTUDIO approach

We deployed 360° support: community management with attractive and relevant content, creation of a digital menu accessible via QR code with back office for simplified updates, and production of captivating video spots showcasing the products and brand universe.

Project led by
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David Alexandre

An expert in digital strategy for the high-end restaurant sector, David Alexandre helps establishments enhance their online image. His expertise covers web design, visual content production, and engaged community management.

Community Management Stratégie Digitale Production Vidéo Outils Digitaux

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