Digital Communication & CM for Grey Search Africa
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Branding 2024
Grey Search Africa

Grey Search Africa

Plongez dans l'univers de Grey Search Africa, un cabinet de recrutement haut de gamme basé à Abidjan, spécialisé dans le sourcing RH et l'intégration de talents au sein de grands groupes en Côte d'Ivo...

Design Graphique Conseil Community Management Communication Digitale Stratégie Réseaux Sociaux
Grey Search Africa
Step 1 — The context

Understanding the need

Grey Search Africa, a premium recruitment firm based in Abidjan, wanted to strengthen its digital visibility and reach a wider audience of decision-makers and talents. Specializing in HR sourcing and executive integration within major groups in Côte d'Ivoire, the firm needed a communication strategy matching its premium positioning.

Step 2 — The challenge

Issues to address

Translate a recruitment firm's expertise and premium positioning into impactful digital communication. We needed to create distinctive visuals reflecting Grey Search Africa's professionalism while optimizing its social media presence to engage companies and high-level candidates.

Step 3 — Our solution

The PIXLSTUDIO approach

We deployed a comprehensive digital communication strategy: creation of unique illustrations conveying values of professionalism and excellence, and strategic community management consulting to optimize social media engagement and create meaningful interactions with the target audience.

Project led by
J

Jean-Marc

Chef de projet web

Expert in B2B digital communication and premium brand strategy, Jean-Marc supports consulting and recruitment firms in their online outreach. His expertise covers creating distinctive visual identities and strategic community management consulting.

Communication Digitale Design Graphique Stratégie B2B Community Management

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