Campagne de Noel de Prima Center
Prima Center, un centre commercial de premier plan, s'est tourné vers PIXLSTUDIO pour revitaliser leur Campagne de Noël. Le projet comprenait l'élaboration d'une campagne digitale, la captation de vid...
Understanding the need
Prima Center, a leading shopping mall in Abidjan, wanted to boost its presence during the holiday season. The challenge was to create an impactful Christmas campaign, combining digital and physical advertising, to attract families and strengthen the mall's festive image during this strategic period.
Issues to address
Design a cohesive and memorable Christmas campaign that stands out in a highly competitive retail environment. The goal was to capture the mall's festive atmosphere while driving in-store traffic and social media engagement.
The PIXLSTUDIO approach
We deployed a 360° strategy: creating visual content (photos and videos) showcasing the Christmas magic at Prima Center, designing engaging animations for social media, and implementing an impactful poster campaign inside and around the shopping mall.
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